If you’re like me, you get most of your skills training via videos. More and more solopreneurs are producing content which challenges the old model, and raise everyone’s expectations of training.
The following two videos are my first attempt at producing a vignette for a longer course on digital illustration. I’ve done a few real estate “explainer” videos since this project.
My resources used to produce the videos: Screenflow, Adobe Illustrator, Blue Yeti microphone. Recording and editing time took 2 hours.
Here’s what I learned:
- My videos always engaged my audience to a significantly greater degree than my text posts. Don’t worry about perfection. Edit it down to it’s essential message and share that video!
- Audio quality is key to maintaining viewer attention, and it takes a bit of experimentation to achieve a good microphone setting. People often listen to video as much as watch them.
- If you’re on a tight budget, spend your money on a decent microphone before all else. Many screencasters use the Blue Yeti microphone.
- Video is an essential service to offer your audience, and your competition is already leveraging this capability. It can be a product in itself (video tutorials, vlog content, e-learning content), or it can enhance any other product or service you offer your customers.
- Videos open doors to other opportunities, since they can be easily shared . These two videos earned me three months of free software subscription from Adobe’s eLearning Community. If you know the cost of Adobe Software, then you know that is a nice bonus!